Facemask Project
A Fusion of Innovation and Style
In response to the unique challenges posed by the Covid-19 pandemic, we undertook a mission to redefine the student experience at Imperial, prioritising safety and a sense of belonging. Our impact-focused approach led to the creation of a game-changing solution that not only safeguards students but also fosters a strong sense of community.
In a pioneering initiative, our design team leveraged the cutting-edge HeiQ Viroblock technology to craft four unique facemask styles. Each design was meticulously conceptualised to resonate with the Imperial community, embodying a blend of functionality and fashion.
The project culminated in a triumph, with over 5,000 masks sold, a testament to the seamless integration of safety and aesthetic appeal. This achievement not only signified commercial success but also reinforced our commitment to marrying innovative technology with design excellence.
Product Design, Marketing Strategy, Material Innovation, Branding, Sustainability Practices.