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BMX Hub Innovation

Research + Engineering

In collaboration with Seventies BMX, our team embarked on a groundbreaking journey to revolutionise BMX hubs. The creation of SHIFTA and ELEKTRA, two state-of-the-art hubs, marked a milestone in our endeavour. These hubs were engineered for unmatched durability and performance, transforming the BMX riding experience so that athletes can take off forwards, perform tricks and then land safely backwards.

Seventies BMX approached us to explore a new solution for BMX hubs. Current Hubs are not durable enough, too expensive, and restrict certain tricks such as crank flips.

Ready for production, these hubs stand as a beacon of innovation in the BMX world. They promise to redefine the standards of the sport, offering riders new levels of freedom and expression, and setting a precedent for future advancements in BMX technology.

Mechanical Engineering, Collaborative Design, Performance Testing, Product Development, Market Research.