Raising Awareness: DreamTeam’s Campus-Wide Visibility Campaign
Design
Making waves across campus! DreamTeam, in collaboration with Imperial College London’s Comms Team, has launched a bold awareness campaign to spotlight the My Imperial Campus app.
Bringing the My Imperial Campus App to the Forefront
At DreamTeam, we believe that great design is not just about creating something impactful- it’s about making sure people see and experience it. That’s why we’ve launched a comprehensive awareness campaign in collaboration with the Imperial College London Comms Team, ensuring that students and staff across the South Kensington campus are fully aware of the development and rollout of the My Imperial Campus app.
A Multi-Platform Visibility Strategy
To create maximum impact, we’ve integrated our messaging across digital screens and banners strategically placing them in high-traffic areas. Whether you’re walking through the main quad, grabbing a coffee, or heading to a lecture, you’ll see vibrant visuals showcasing the app’s key features and benefits.
Why It Matters
A seamless digital experience starts with engagement. Our goal is to ensure that every student knows about the My Imperial Campus app- not just as a concept, but as an essential tool for navigating campus life. Through our awareness campaign, we’re sparking curiosity, encouraging downloads, and gathering valuable feedback to refine and enhance the user experience.
What’s Next?
Raising awareness is just the beginning. As we continue to fine-tune the app and integrate new features, we’ll be expanding our campaign efforts to ensure My Imperial Campus becomes a daily essential for every student.
Have you spotted our campaign across campus? We’d love to hear your thoughts- let us know what you think and how the app is working for you!